SIERRA WEYER

Director, Enterprise Analytics Sycuan Casino Resort

Sierra Weyer is Director of Enterprise Analytics at Sycuan Casino Resort. At Sycuan, Weyer is responsible for providing insights and recommendations to cross functional operation teams such as marketing, table games, slots, bingo and poker. Her contributions aid in the decision-making process by providing new and innovated perspectives to measure success and capture opportunities to propel Sycuan as a leading gaming experience and environment for players.

Weyer actively participates in Global Gaming Women as a member and advocate for other women within the industry by promoting inclusivity, career growth, and networking opportunities.

Weyer propelled Sycuan to utilize more advance analytical efforts. Her lead initiatives and strategies have optimized marketing and operational efforts with targeted campaigns, product pricing and product placement. She has initiated product and project management efforts through cross functional department collaboration and grew her team from one person to seven.