BIOTONE

FOUNDED: 1980

FOUNDER AND CEO: Jean Shea

HEADQUARTERS: Allied Gardens, San Diego

BUSINESS: BIOTONE Professional Massage and Spa Products, EASE-Z Diabetics’ Dry Skin Therapy Products

BUDGET: $3 million per year for promotion and advertising of EASE-Z

EMPLOYEES: 25

WEBSITE: biotone.com, ease-z.com

CONTACT: 800-445-6457

SOCIAL IMPACT: BIOTONE is one of the leading contributors to massage therapy research, and provides educational talks to support students, educators and industry leaders.

NOTABLE: BIOTONE founder Shea’s first product, Chamomile Moisture Lotion, was initially only sold through health food stores; now more than 30 of the company’s products are sold to massage therapists, spas and estheticians in the U.S. and internationally.