San Diego Tourism Authority

FOUNDED: 1954

PRESIDENT AND CEO: Julie Coker

HEADQUARTERS: San Diego

BUSINESS: Nonprofit mutual benefit corporation with nearly 1,000 members promoting San Diego

BUDGET: $27M (generated through public sources [San Diego Tourism Marketing District] and grants as well as membership dues and other sources of income, such as events)

EMPLOYEES: 60

WEBSITE: sandiego.org

CONTACT: 619-232-3101

SOCIAL IMPACT: San Diego Tourism Authority’s Tourism Accelerator program seeks to promote diversity, equity, and inclusion in the tourism industry.

NOTABLE: SDTA’s mission is to drive visitor demand to economically benefit the San Diego region with a vision of leading San Diego to become the most desirable destination.