San Diego Business Journal

SOHEILA BECK

Sr. Market and Product Manager Roche Sequencing & Life Science

Soheila Beck is the Senior Marketing and Product Manager at Roche. Her professional career has been in commercial roles at Rigaku, Illumina, SPT Labtech, Labcyte, Beckman Coulter Life Sciences and Roche Diagnostics. Throughout her career, Beck has been an influencer of where the technologies and automation solutions could be integrated and used in ways that shape a better solution for the customers in crystallography, high throughput screening and genomics labs. In her recent role, Beck influenced the market on use of Echo Liquid Handler for automation and miniaturization of qPCR for fast and cost effective RT-qPCR set up with minimized use of plastics, essential for when supplies of plastic lab ware and tips were low. She has been the main driver for miniaturization methods in automation and miniaturization on low-volume liquid handlers. She is actively helping younger women with achieving their goals in STEM careers.

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2023-03-20T07:00:00.0000000Z

2023-03-20T07:00:00.0000000Z

https://sdbusinessjournal.pressreader.com/article/282690461428735

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